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It’s a big day here at Mashable: We’re thrilled to announce a new partnership with Google that will bring our immersive vertical video storytelling to a new audience via search.

Ladies and Lewd Family [Uncut]gentlemen, meet AMP stories.

Original image has been replaced. Credit: Mashable Original image has been replaced. Credit: Mashable

Mashable is one of eight publishers involved in the development of AMP stories with Google, and we’re proud to have had a hand in shaping the new format with our unique perspective on tech, culture, and entertainment.

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Our debut AMP stories include an essential guide to Marvel's Black Panther, a tongue-in-cheek examination of Instagram's most absurd beauty trends, and an absorbing explainer on Silicon Valley's favorite gossip app.

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Each AMP story is filled with custom video, animation, sound, and text developed by Mashable's editorial team. You flip through pages like a digital, interactive magazine, and every story is accessible via your web browser: no new apps or irritating updates required.

To access AMP stories, visit g.co/ampstories/mashable on your smartphone. Our stories will appear in a new "Visual Stories" carousel below the search bar.

AMP stories joins Mashable's acclaimed portfolio of vertical video formats, including our industry-leading Snapchat Discover channel and Mashable Reels, a dynamic editorial experience hosted on Mashable.com.

Other launch partners for AMP stories include the Washington Post, Conde Nast, Vox Media, and Meredith.

Topics Google

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