The Watch Bosomy Sisters Who Are Good at Stripping Onlinerecent debate over Under Armour and its CEO's apparent support for President Trump pushed the politics of the leading sports apparel brands into the spotlight.
In contrast to Under Armour's recent political controversy, Nike has long enjoyed a mostly positive profile when it comes to its position on inclusion and being generally progressive.
SEE ALSO: Nike shows it's no Under Armour with LeBron ad that slams discriminationYes, the company is trying to sell shoes, but staking out positions on touchy subjects is noteworthy, and not without risks. The latest example is a new Nike video posted on the company's Middle East Twitter feed, which doubles down on its commitment to women achieving excellence and building leadership through sports.
This Tweet is currently unavailable. It might be loading or has been removed.
Showing women running, doing parkour, ice skating, riding motorcycles and even boxing, all in what appear to be Middle Eastern settings, a voice-over says, "What will they say about you?" Along those lines, at one point, an older man looks on, seemingly disapprovingly, as a woman in a hijab skateboards through the middle of town.
But later in the video, the voice-over suggests, "Maybe they'll say you're the next big thing."
Original image has been replaced. Credit: Mashable Looking at the comments on the tweet from the official Nike Middle East account, not everyone is happy with the video. However, there are enough positive comments attached to the tweet to indicate that Nike may have struck the right balance between suggesting an approach to its Middle Eastern customers regarding women in sports and simply saying "just do it."
Either way, love it or hate, it's another example of Nike running where other sports brands are too timid to tread.
(Editor: {typename type="name"/})
Your 'wrong person' texts may be linked to Myanmar warlord
Are Machines Changing Translation from an Art to a Science?
For Graduates: The Paris Review’s Commencement Gift Box
Are Machines Changing Translation from an Art to a Science?
Whale Vomit Episode 5: Startup Monarchy
NYT Connections Sports Edition hints and answers for May 19: Tips to solve Connections #238
Connections: Sports Editionis a new version of the popular New York Times word game that seeks to te
...[Details]
Baldness treatment touted by tufty mouse
Spot the mouse, for that is her name, lived a hairless life — until nine months ago, when she
...[Details]
The Sound of Sound: Two Remembrances of Ornette Coleman
Two Remembrances of Ornette ColemanBy Brian Cullman & Rafi ZaborJune 15, 2015On MusicColeman die
...[Details]
Drawings of Ambrose Bierce’s Bitter, Misanthropic Epigrams
The Brief and Bitter Encounters of Ambrose BierceBy Jason NovakJune 23, 2015LookSee more of Jason’s
...[Details]
Michael Brooks, David Slavick
...[Details]
How a Tube of Peppermint Foot Cream Made Me Time Travel
Back to ChicagoBy Sadie SteinJune 15, 2015Our Daily CorrespondentFrom a travel-poster advertising Ch
...[Details]
Audio erotica app Bloom debuts AI roleplay chatbots
Audio erotica platform Bloom launches its AI-powered "roleplaying" chatbots today. Now, users can "i
...[Details]
Ken Grimes’s Outsider Art Searches Restlessly for Alien Life
Text MessagesBy Dan PiepenbringJune 24, 2015LookKen Grimes, Untitled (The Deepest Seas)Like Richard
...[Details]
Bargaining For the Common Good
Interviews for Resistance
...[Details]
Jhumpa Lahiri on James Salter’s “Light Years”
SpellboundBy Jhumpa LahiriJune 26, 2015In MemoriamIn memory of James Salter, who died last week, the
...[Details]
WhatsApp launches 'Advanced Chat Privacy' to protect sensitive conversations
Are Machines Changing Translation from an Art to a Science?
接受PR>=1、BR>=1，流量相当，内容相关类链接。