【Down Town】

Don't.

*

Easy,Down Town right? Listen, we get it: Putting together a paper holiday card is time-consuming and costly. So-called "ecards" (or, if you're old school, "e-cards") solve both of these problems in that they're quick to distribute and inexpensive, even free.

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But have you ever considered that the core value of a paper holiday card is that... they are time-consuming and costly to produce? That getting them in the mail is like receiving a wee present before Christmas — and that opening an email, for crying out loud, is hardly the same as digging your thumb into an overly spit-wet envelope from your grandparents with a picture of them nestled next to a fireplace buried within like cardboard treasure?

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That's not to say ecards are de facto the worst. When it comes to occasions like a cocktail party, say, or a New Year's Eve gathering, we would argue that an ecard from a site like Paperless Post actually shows quite a deal more effort and care than a Facebook Event invite or — heaven forbid — a text message.

But for the holiday season, which is defined by the sheer consumerist pleasure of tearing something open only to wastefully discard its wrapping moments later? They are the worst choice.

Still, if you must, let us offer some inspiration using designs from Paperless Post. Use diligently — and happy holidays:

Original image has been replaced. Credit: Mashable Original image has been replaced. Credit: Mashable Original image has been replaced. Credit: Mashable

*In keeping with the premise of this article, please print this advice out and mail it via USPS First Class instead of sharing on Facebook.

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